Portfolio
Observing how users troubleshoot in 3D
Contextual inquiry | Observation guide design | Qualitative analysis | Review of analogous products
With limited time and resources, I ran an internal study using contextual inquiry and was able to discover the workflows and tools that users need to troubleshoot a complex 3D application for safeguarding industrial robots. I recommended three different approaches to the proposed feature with different scopes. Having identified limited potential impact for users, one recommendation was to not build the feature until it could be adequately addressed. This approach was selected, saving critical development and design time.
Identifying & prioritizing usability barriers in a beta haptic design application
Expert evaluation | Usability testing | Moderation guide design | Survey design | Task analysis
The organization that my team and I worked with were about to launch a new beta product for designing haptic experiences. With no prior usability work completed, our objective was to identify usability issues prior to the launch. However, after completing an expert review and conducting user testing we had identified not only major usability issues but also a fundamental mismatch between the product and user expectations. Ultimately, the organization opted to delay the launch.
Discovering what successful email marketing means to small businesses
In-depth interviews | Moderation guide design | Survey design | Qualitative analysis | Literature review
My team was presented with the question “How do users track ROI for digital marketing?” However, we learned through our initial research that what mattered most to users went beyond the scope of the original question. Defining success and feeling successful were much more nuanced than originally assumed. We were able to reveal through exploratory user research this disconnect as well as blind spots in the organization’s product offerings.